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Bossen Introducing Bursting Boba® Embrace Line at the Summer Fancy Food Show


Hayward, CA 6/28/18 - Bossen is a leading wholesale supplier for bubble tea, snow, ice and other Asian style desserts. Bossen is proud to announce that they are attending the Summer Fancy Food Show (SFFS) in New York City for the 3rd consecutive year. The annual trade show is commencing at the Jacob Javits Center on June 30th to July 2nd this coming weekend. At the event, Bossen's newest line Bursting Boba® Embrace will be showcased.

Over the span of the three-day event, thousands of vendors will be exhibiting alongside Bossen. Bossen will be located at booth #5954 on Level 1 of the Javits Center during the trade show in New York City. At the booth tastings, samples, and the brand's representatives undivided attention will be given. Last year Bossen was very excited to introduce the Bursting Boba® Pure 25 line at SFFS and this year is just as excited to present the Embrace line.


The Embrace line is currently the first of its kind on the market. The line features three bold flavors, black pepper, chili pepper, and pink rose.  What is unique about them is each bursting boba contains real amounts of black pepper, chili pepper, and pink rose. Making them as fun to look at as they are to eat. The unconventional flavor combination of fruitiness and spiciness makes them complementary with savories or sweets. It’s by far Bossen’s most versatile Bursting Boba® line yet.  

About Bossen
Bossen was launched in 2012 under Leadway International, Inc. It provides fun specialty food products to over 300 local restaurants across the United States, delivering essentials from bubble tea desserts, Taiwanese snow ice and frozen yogurt toppings to commercial equipment and custom-printed disposable drinkware. The brand’s Boba Academy also offers hands-on training and consulting for business entrepreneurs looking to start their own tea business. To learn why specialty dessert business owners choose Bossen as their go-to supplier, visit, or join and


About Leadway International, Inc.

Leadway International, Inc. is a food and beverage importer and supplier based in the San Francisco Bay Area. The company has served more than 1,000 food businesses across the United States. To learn more about the company, visit



Pauline Huang

Bossen| Leadway International


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