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Bossen Tasting and Giveaways at New York’s Summer Fancy Food Show


The Brand Will Feature All Six Flavors of the New Bursting Boba® Pure25

Hayward, CA -- 06/19/2017 -- Bossen, a leading wholesale supplier of snow ice, bubble tea, and other fun Asian-style desserts, will participate in the 2017 Summer Fancy Food Show in New York. The Summer Fancy Food Show is the largest specialty food and beverage trade event in North America. The three-day event will be June 25 - 27 at Jacob Javits Center in Manhattan, NY.

Bossen will showcase their products at Booth 5940, Level 1 of Jacob Javits Center. The exhibit will include on-site tastings and premiere giveaways of Bursting Boba® Pure25, the first collection on the market with 25% juice inside. Featured flavors will be: blueberry, kiwi, lychee, mango, passion fruit and strawberry. On-site tastings will also include powder-based taro and thai tea flavored smoothies and mini mochi in original and assorted fruity flavors.

“We’re excited to share the originality and versatility of our Pure25 collection at the Summer Fancy Food Show this year,” said Edward Shen, Business Development Director for Bossen. “Pure25 and its variety of flavors can be used as a dessert topping, and it can also be applied to modern cuisines. The molecular gastronomy of this product serves as an affordable and innovative way in creating unique desserts, drawing attention to a plate, effectively promote a dish and many more possibilities.”

The brand’s representatives will be available to answer questions about Bossen products, customer service and business opportunities.

The annual three-day Summer Fancy Food Show is produced by The Specialty Food Association, which brings together a thriving community of food artisans and entrepreneurs. The show features over 80,000 products from over 2,500 exhibitors and 45 countries. This year will celebrate the association’s 65th anniversary and a groundbreaking exhibit dedicated to the future of food.

The Summer Fancy Food Show is a trade-only event. Registration is open now.

About Bossen

Bossen was launched in 2012 under Leadway International, Inc. It provides fun specialty food products to over 300 local restaurants across the United States, delivering essentials from bubble tea desserts, Taiwanese snow ice and frozen yogurt toppings to commercial equipment and custom-printed disposable drinkware. The brand’s Boba Academy also offers hands-on training and consulting for business entrepreneurs looking to start their own tea business. To learn why specialty dessert business owners choose Bossen as their go-to supplier, visit, or join and

About Leadway International, Inc.

Leadway International, Inc. is a premiere food and beverage importer and supplier based in the San Francisco Bay Area. The company has served more than 1,000 food businesses across the United States. They provide a variety of distribution and sales opportunities, which include wholesale, franchise, private-labeling, food distribution and exports. To learn more about the company, visit

Winnie Wang
Bossen | Leadway International

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